12 Point Growth Agenda

Brand Innovation, Creativity & Experience

Summary

Brands are the cornerstone of
our marketing ecosystem. Digital transformation, creativity, innovation, and
technology all have enormous implications for building brands and growing
businesses. Key 2019 plans include:

• Electrify future focused pathways to leverage innovative marketing platforms. Strategically connect ANA’s Marketing Futures Program with the Growth Council and curate a library of world-class case histories – developed specifically for CMO’s.

• Create playbooks
that will helps CMO’s structure their organizations as engines of innovation
and creativity that drive enterprise business growth.