Leading chief marketers met at the Global CMO Growth Council team meeting on Brand Innovation, Creativity & Experience on November 12 at Campari in New York City. Thirty pioneering chief marketers shared their experiences with driving innovation across their organizations.
As marketing continues to undergo profound change, one thing is clear: the formulas of the past are no match against the powerful forces of disruption. CMOs who can take the reins of innovation are unlocking growth for their brands.