Antonio Lucio, the global CMO at Facebook, and a member of the Global CMO Leadership Coalition on COVID-19, spoke with the ANA about how the global pandemic has been reshaping our industry. He reminds marketers that, as communicators, we have…
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General Motors was one of the first major brands to respond to the coronavirus crisis with its plan to launch a sweeping program aimed at keeping Chevrolet, Buick, GMC, and Cadillac owners safe and connected and to help offset the…
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As the largest healthcare company in the U.S., CVS Health is on the front line of the coronavirus pandemic every day. Norman de Greve, CMO of CVS Health and a member of the CMO Leadership Coalition on COVID-19, spoke with…
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The ANA Masters Circle is speaking with CMOs from around the world to get their thoughts, experiences, and learnings from leading their brands through the COVID-19 crisis. Rand Harbert, the CMO of State Farm, the largest auto, home, and individual…
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The Edelman Trust Barometer reviews how consumers are responding to brand messaging during the COVID-19 pandemic. Some takeaways: Sixty-one percent of U.S. survey respondents agree that how well a brand responds to this crisis will have a huge impact on…
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Over the last two weeks, both consumers and advertisers have had to reassess their new normal and adapt based on circumstances out of their control. With increased eyeballs on platforms across the media system, there are opportunities for advertisers to…