After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded. The focus of this planning isn’t just about consumers, but…
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Leadership Coalition partner, WARC, has created a special series on responding to and rebounding from the COVID-19 crunch. Read their free resources on marketing in the COVID-19 crisis here.
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The ANA Masters Circle is speaking with CMOs from around the world to get their thoughts, experiences, and learnings from leading their brands through the COVID-19 crisis. We’ll be updating this page regularly with this important and engaging conversation. Download…
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Hunter Zheng of tech giant Tencent, one of the world’s largest gaming and social media companies, and a member of the Global CMO Task Force on COVID-19, shared his insights on China’s experience with the pandemic and what they’ve learned….
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AT&T is giving frontline nurses and doctors nationwide 3 months of free wireless service on FirstNet, Built with AT&T. It’s the only nationwide high-speed broadband communications platform dedicated to and purpose-built for America’s first responders. ViacomCBS has launched a $100 million…
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ANA’s Global CMO Leadership Coalition on COVID-19 is working to provide chief marketers around the word with insights, best practices, and support making smarter decisions during this unprecedented time. Read more at: 3/27/20AdweekAd AgeA-ListMultichannel Merchant