The ANA will call on CMOs to steer the direction of innovation and advancements that drive future, long-lasting business and brand growth. ANA provides them necessary and curated insights through our “Marketing Futures” initiative – managed by ANA’s Marketing Knowledge Center. This is a system for curating, accessing, and distributing industry excellence and innovations to provide CMOs with the tools necessary to make better decisions that drive growth. There are an array of capabilities – such as blockchain, artificial intelligence, neuroscience, virtual reality and more that have the ability to transform the future of marketing. ANA will aggressively support and fuel these developments to deepen our relationships with customers to drive business and brand growth. This initiative will be pursued through two ANA initiatives including ANA’s Data Marketing and Analytics Division and the Global CMO Growth Council’s unit which will focus on Data and Technology.