Having just celebrated its 108th anniversary, IBM is doubling down on core values. “That’s how all businesses future proof themselves is maintain that trust, that transparency, having an ethical stance and delivering that purpose to audiences,” says Chief Content Officer George Hammer.
A recent initiative by IBM called B Equal, which promotes gender equality in business leadership, isn’t just a campaign because “it has to be about the way we work and the things we do, and I believe that’s what you’re seeing in the brands here as part of the ANA and CMO Growth Council.”
Read the whole interview at Beet.TV here.