On March 24, 2020, ANA brought together a select team of chief marketers from the world’s top brands to form the Global Leadership Coalition on COVID-19. This task force will leverage the global CMO network that ANA has already established to distribute trusted knowledge to help as many chief marketers as possible navigate during and after the global health crisis. Through the combined networks of the ANA, Cannes Lions, WARC and its extended partners, the ANA will be able to reach the worldwide marketing community with the speed and precision needed to have meaningful impact.
The group got underway this week to hold an initial, highly-productive virtual meeting with representation from U.S., France, UK, Switzerland and China. Click here to review initial highlights from this meeting.
Ongoing meetings are also being scheduled to address industry-specific or regional needs, with outcomes to follow shortly thereafter.
Click here if you want to be involved in the ANA Global CMO Leadership Coalition on COVID-19.