News & Resources

Keep up with the latest ANA Masters Circle news and event information

  • September 19th, 2019
    The Business Machines for CMOs to Build Growth

    Positive Impact on Society & Sustainability From their June 2016 launch at the White House, #SeeHer is changing how women and girls are portrayed in media. Their proprietary measurement tool is the industry standard for identifying and eliminating unconscious bias…

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  • September 12th, 2019
    Six Trends Every CMO Should Be Watching

    Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure…

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  • September 11th, 2019
    What’s at the Heart of the ‘Hyper-Relevant’ CMO?

    CMOs are under growing pressure to deliver results quickly, not just regarding siloed metrics like brand awareness and affinity, but on overall company goals such as sales, profitability, and shareholder value. A new study points to improving the customer experience…

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  • July 29th, 2019
    Twitter’s Most Influential Marketers

    Congratulations to several members of the CMO Growth Council who have been named Twitter’s most influential marketers by Agency Spotter! They are some of the most innovative, creative, and technology savvy business leaders on and off Twitter – David Edelman…

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