ANA Global CMO Leadership Coalition on COVID-19

Michelle Peluso is the SVP of digital sales and CMO at IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. She talks to Anna Hamill, senior editor of brands at WARC, about brand-building during a pandemic, Agile marketing teams, and creating new advertising from scratch in less than 10 days.

Download the report here.

Michelle Peluso, SVP of Digital Sales and CMO at IBM
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