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Keep up with the latest ANA Masters Circle news and event information

Growth Council CMOs have committed to achieving the industry-wide growth mandate of leading the business and cultural transformation that is empowered by data and technology. 
 
THE PRIVATE FORUM THAT CMOs ASKED FOR: Accelerating Segment of One

Developed by CMOs for CMOs – because CMOs asked for it, the new Global Growth Council Executive Forum, Accelerating Segment of One, is a series of three deep-dive training intensives that will provide you with best practice frameworks for leveraging data and technology at full potential.
 
Hosted by Dave Edelman, former CMO at Aetna and long-standing thought leader in the personalization and agile marketing space, each session will bring a limited group of chief marketers together to accelerate their progress towards achieving an advanced level of relevance and impact through an optimized tech stack that deeply understands, at scale, every customer.

LIMITED THREE-SESSION FORMAT

To foster optimal peer-to-peer discussion, each session is limited client-side marketer CMOs only and built around the specific building blocks in the journey to personalization. CMOs will identify real challenges they face, and the solutions they deployed to achieve successful outcomes. We have also arranged for subject matter experts to be on-hand to help inform the discussion with state-of-the-art examples.

To gain full benefit, you are encouraged to attend all three sessions.

March 31 | 11 AM – 12 PM (EST) | Personalized Customer Experiences

featuring:

Chris Seahorn, SVP Marketing at Naked Wines and Jim Dicso, CEO at SundaySky

Veronica Moturi, VP Customer Retention at Brinks Home Security and George Khachatryan, CEO at OfferFit

Click to Register

April 22 | 11 AM – 12 PM (EST) | New Analytics Tools to Drive Personalization and Agility

featuring:

Souha Sabbagh, Sr Director Advanced Analytics at Videotron and Shane Cough, Chief Growth Officer at Pointillist

Click to Register

May 25 | 11 AM – 12 PM (EST) | The Future of the Personalization and Tech Stack

featuring:

Scott Brinker, Founder ChiefMarTech.com and VP Platform Partnerships, Hubspot

Click to Register

Join your CMO peers to gain:

Insight into the resources you need to drive progress toward your own brand growth goals, and the industry-wide growth mandate to lead the business and cultural transformation that is empowered by data and technology.

Frameworks for unlocking new vectors of innovation and growth in personalization at scale to develop your own strategic plans.

Insight into new capabilities and why they are imperative, making it easier to explain to C-suite peers.

Broader understanding of opportunities available through a vast array of tech stack solutions.

Insider’s view of technologies and services that are emblematic of leading partners.

Peer sharing of successes, learnings, and cautions while building bridges to others you can tap for advice.

This Growth Council Executive Forum was designed specifically to satisfy the need for intensive training at an executive level, identified by CMOs from around the world. It will provide you with practical insight from the CMO community, tools, tips, and best-in-class examples from leading brands that are facing the same challenges you are, and how they overcame them.

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