The industry’s backbone is strengthened by a robust self-regulatory system and strong advocacy/government relations programs. Our industry is superbly served by the Advertising Self-Regulation Council (ASRC) in mitigating competitive claims and stewarding responsible children’s advertising. The Digital Advertising Alliance (DAA) puts the consumer in control for all behavioral advertising and oversees the industry’s privacy posture. CMOs should support the ANA’s government relations team to ensure that our industry is advanced, promoted, and protected against encumbering legislation emanating at the state and federal levels. The ANA’s most ardent challenges come from those seeking to tax marketing and media investments and to diminish free speech and information exchange.
However, the most important priority in 2019 is in the area of privacy. Our industry was dealt a double blow in 2018 with the implementation of GDPR and the passage of adverse privacy legislation in California. The ANA is leading a coordinated industry response to pass national legislation and to remove the most onerous provisions in the California legislation. That group is called the Privacy Coalition and is led by Stu Ingis.
Key industry management initiatives for the ANA are:
• The SAG AFTRA contract negotiation which is ramping up presently and is led by our general counsel Reed Smith. The current contract expires March 31, 2019. Once the negotiations are complete, we will be jointly pursuing an effort to overhaul this antiquated contract structure – and to do so — in concert with the unions.
• The Coalition for Better Ads is focused on bending
downward the trajectory of ad blocking growth by generating and enforcing new
standards aligned with optimum consumer experience.