The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at nprimola@ana.net

AT&T is giving frontline nurses and doctors nationwide 3 months of free wireless service on FirstNet, Built with AT&T. It’s the only nationwide high-speed broadband communications platform dedicated to and purpose-built for America’s first responders.

ViacomCBS has launched a $100 million fund to provide support to the crew members, actors, and filmmakers whose livelihoods have been impacted by the production shutdown caused by the coronavirus pandemic

Square and Twitter CEO Jack Dorsey has said he is donating $1 billion in Square equity to support relief efforts for the COVID-19.

Anheuser-Busch Inbev is helping local pubs and bars and restaurants that have been forced to close their doors as part of the measures announced to contain the spread of COVID-19. In response, they have launched a series of initiatives to prompt financial support to local pubs and bars facing uncertainty during this time.

Procter & Gamble, in partnership with public health officials, has created a social media campaign with Tik-Tok star, Charli D’Amelio, through a concept called #DistanceDancing. They aim to reach millions of people across the country and around the world not only to stay apart, but to encourage their friends to do the same – in a fun and creative way. For the first 3 million videos posted, P&G will make a donation to Feeding America & Matthew 25 to help families in need. Click here to watch the video.

Penguin Random House is donating 750,000 books to nonprofit First Book as part of the campaign. First Book provides books and educational resources to children who lack tech access and are at risk during school and childcare facility closures, due to COVID-19.

The National Geographic Society has created an emergency fund for reporters worldwide covering the pandemic. A key focus is delivering hyper-local news to underserved areas lacking critical information. The company stated the fund will “distribute support ranging from $1,000–8,000 USD for local coverage of the preparation, response, and impact of this global pandemic as seen through evidence-based reporting. Beyond reporting on medical and physical health related to COVID-19, we especially encourage reporting that covers social, emotional, economic and equity issues.

Logitech has launched a program for k-12 teachers to receive free webcams and headsets as they transition to virtual teaching.

Comcast is boosting speeds on their basic packages and offering free internet to low-income customers.

Cox is providing limited-time internet to families with K-12 students.

Serta Simmons Bedding will donate 10,000 mattresses to New York City hospitals and temporary medical facilities fighting the COVID-19 pandemic and is calling on its peers to do the same.

Wawa is offering free coffee to healthcare workers and first responders.

Ford Motor Company is shifting gears to lend manufacturing and engineering expertise to help build respirators and ventilators. The car company will also assemble face shields and use its 3D printing capacity to produce parts used in other personal protective equipment. Watch the Today Show interview with Bill Ford.

GM and Fiat Chrysler are supporting production of respiratory care products and face masks.

Crocs is donating 10,000 pairs of shoes each day to healthcare workers.

Starbucks is giving a free tall hot or iced coffee to all health care workers through May 3 as well as police officers, firefighters, paramedics and other hospital or medical staffers.

Free meals and discounted Uber rides are now available for over 25,000 health care workers in certain regions of the U.S. who are helping respond to the COVID-19 outbreak.

Airbnb said it will subsidize housing for 100,000 workers at the front lines of COVID-19 care.

Verizon is donating $2.5 million to nonprofit Local Initiatives Support Corporation for its Small Business COVID-19 Recovery Fund.

Pernod-Ricard has converted their operations to produce large quantities of hand sanitizer.

Dick’s Sporting Goods has released its #LongLiveSport video across its social media channels. #LongLiveSport encourages everyone to share how they’re playing and exercising at home.

After the Disney Resorts temporarily closed all of their parks and resorts, both Disney World and Disneyland donated excess food that would have gone unused due to the unexpected closures.

Taco Bell giving away free tacos on Tuesday, March 31, to feed America during coronavirus pandemic. Company donating $1 million to No Kid Hungry foundation. Watch the commercial here.

Brooks Brothers has begun the process of turning over its New York, Massachusetts, and North Carolina factories to produce medical masks and gowns instead of ready-to-wear clothes. They hope to manufacture 150,000 masks per day and will begin production on gowns soon.

Nordstrom is working with Kaas Tailored and its teams in California, Texas, Oregon, and Washington to sew more than 100,000 masks that will be given to the company to use for sanitation purposes as it continues to stay open. Nordstrom will also donate masks to Providence Health and Services, and it’s been giving to local charities like Seattle Foundation and Youth Care.

Molson Coors Beverage Co. is giving $1 million to the U.S. Bartenders’ Guild to support bartenders and other industry professionals impacted by the COVID-19 pandemic, particularly with bars and restaurants closing. The funds will support workers and their families for necessities including food purchases, rent, and utilities and medical bills.

Estée Lauder will reopen a manufacturing company in Melville, New York, to produce hand sanitizer for health care personnel. “The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff,” a spokesperson for the company told WWD. “We are grateful to our employees who have worked tirelessly to make this possible. Compensated, employee volunteers will support this vital, meaningful effort.”

Unilever announced its “United for America” initiative, which will include donations of food, soap, personal hygiene, and home-cleaning products, a partnership with Feeding for America, sending more than 200,000 masks to New Jersey hospitals, and a National Day of Service on May 21 to provide an estimated $12 million of support for Americans in need. The company is also offering $540 million of cash flow relief “to support livelihoods across its extended value chain through: early payment for its most vulnerable small- and medium-sized suppliers, to help them with financial liquidity; and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.”

3M is helping fight the spread of COVID-19 by supporting the healthcare workers in the United States and worldwide, including doubling their global output of N95 respirators and getting them to healthcare providers on the front lines of the pandemic. Watch more here.

Back to ANA Global CMO Leadership Coalition on COVID-19