12 Point Growth Agenda

Brand Purpose & Sustainability

Summary

The intersection of a brand’s core consumer strategy with societal well-being is becoming crucial for the development of brand growth. The ANA Masters Circle will take actions to drive purposeful marketing and facilitate societal good.  That includes social responsibility and environmental sustainability. As marketing leaders, CMOs have responsibility for how marketing impacts society and for making sure business growth is connected with purpose. The ANA’s newly formed Center for Brand Purpose invites CMOs to create easy to understand pathways for leveraging this critical platform for growth.

ANA will be partnering with the Internationalist and other organizations to better showcase effective brand, product development and sustainability strategies that energize business and brand building.