As part of our ongoing effort to help chief marketers navigate the new normal, Jann Martin Schwarz, the global director of the B2B Institute, a think tank funded by LinkedIn, and a member of the ANA’s Global CMO Leadership Coalition…
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With over 80,000 employees in more than 70 countries, Shell is the most recognizable and valuable global brand in the energy business. The company is addressing the challenges of COVID-19 on both a business-to-business and a business-to-consumer level. Recently, Dean…
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Through the work of the Global CMO Leadership Coalition on COVID-19, Meredith shares some insights, innovation, and learnings they’ve collected from their research on recent consumer behavior. Click the reports below to download their findings. Communicating During COVID-19 – What…
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Presented during the last meeting of the ANA Global CMO Coalition on COVID-19, the Harris Poll study, “Restore, Remake, and Re-imagine: Attitudes, Values and Lives – Moving Forward,” provides insight into the macro socioeconomic and life in the American household,…
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Jodi Harris, the global vice president for marketing culture and capabilities at Anheuser-Busch InBev, recently provided the ANA with an overview of AB’s emerging response to the global COVID-19 crisis. AB InBev operates in almost 50 countries and sells beer…
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To help all brands and businesses manage the impact of the COVID-19 crisis, we have unlocked many of our exclusive ANA members-only resources for anyone in our marketing community to access. The resources you will find on this page, available through June 5, include…