On Wednesday, January 15, 2020, a select group of leading CMOs shared first-hand knowledge and experiences on how they are using data and technology to positively impact the growth of their brands. Data should fuel, not restrain, growth. Most senior marketers are not as familiar as they need to be with the intricacies of data and technology – there are major knowledge gaps that need to be bridged so that CMOs are equipped to make the right decisions.
