As an extension of the Global CMO Growth Council’s “Brand Experience, Creativity, and Media” workstream, the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition on COVID-19 in March. Through the work of this industry-wide group, of chief marketers and leaders, we have confronted the challenges of navigating COVID-19 and its aftermath.
The objective of the Leadership Coalition is to be the force for action that will help chief marketers shape intelligent practices and provide functional guidance for managing through the crisis. Below is a recap of two task force meetings featuring readouts of research conducted by the Harris Poll.
