4 Global Growth Priorities
Armed with 4 growth priorities, the Global CMO Growth Council is moving to gain commitment across the international community of CMOs to lead the industry and take direct action. Today, over 200 CMOs have committed to taking action. Have you?
Brand Innovation, Creativity and Experience
Turn the marketing function into an engine of innovation and creativity that drives business growth.
Society and Sustainability
Build a roadmap to enable brands to be a force for good and a force for growth – individually and together as a community – by using marketing for positive impact on society and sustainability in a way that drives growth.
Data and Technology
CMOs must leverage data & tech to connect with customers across the entire experience, at scale.
Talent and Marketing Organization
Fuel the department with the right talent and organizational structures to maximize performance potential.