How chief marketers are shaping the new reality

The global response to the pandemic, recession, and racial injustice has highlighted the potential power of the ANA’s total industry agenda to drive growth and good.

  • Brand Experience, Creativity & Media

    Turn the marketing function into an engine of innovation and creativity that drives business growth.

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  • Society and Sustainability

    Build a roadmap to enable brands to be a force for good and a force for growth – individually and together as a community – by using marketing for positive impact on society and sustainability in a way that drives growth.

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  • Data and Technology

    CMOs must leverage data & tech to connect with customers across the entire experience, at scale.

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  • Talent and Marketing Organization

    Fuel the department with the right talent and organizational structures to maximize performance potential.

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