4 Global Growth Priorities

Armed with 4 growth priorities, the Global CMO Growth Council is moving to gain commitment across the international community of CMOs to lead the industry and take direct action. Today, over 200 CMOs have committed to taking action. Have you?

  • Brand Innovation, Creativity and Experience

    Turn the marketing function into an engine of innovation and creativity that drives business growth.

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  • Society and Sustainability

    Build a roadmap to enable brands to be a force for good and a force for growth – individually and together as a community – by using marketing for positive impact on society and sustainability in a way that drives growth.

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  • Data and Technology

    CMOs must leverage data & tech to connect with customers across the entire experience, at scale.

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  • Talent and Marketing Organization

    Fuel the department with the right talent and organizational structures to maximize performance potential.

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