The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at nprimola@ana.net

March 27th, 2020

Initial Insights From ANA’s Global CMO Leadership Coalition on COVID-19

On March 24, 2020, ANA brought together a select team of chief marketers from the world’s top brands to form the Global Leadership Coalition on COVID-19. This task force will leverage the global CMO network that ANA has already established to distribute trusted knowledge to help as many chief marketers as possible navigate during and after the global health crisis. Through the combined networks of the ANA, Cannes Lions, WARC and its extended partners, the ANA will be able to reach the worldwide marketing community with the speed and precision needed to have meaningful impact.

The group got underway this week to hold an initial, highly-productive virtual meeting with representation from U.S., France, UK, Switzerland and China. Click here to review initial highlights from this meeting.

Ongoing meetings are also being scheduled to address industry-specific or regional needs, with outcomes to follow shortly thereafter.

Click here if you want to be involved in the ANA Global CMO Leadership Coalition on COVID-19.

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