One of the biggest data and technology challenges that CMOs from around the world report is how to build a case for investment. The Global CMO Growth Council tackled this priority head-on in a private virtual session of the Data and Technology Working Team on July 28, 2020.
Discussion focused on
how brands use data and technology to transform experiences from physical to virtual:
- How have you used data and technology to enable the transition from the physical to a virtual brand experience?
- How are you planning your data and technology resources to enable your brand experience in the next year?
- What is your long-term strategy to sustain this?
This Data, Technology, and Measurement working team meeting was one of a series of initiatives implemented by the Global CMO Growth Council, established by the ANA and Cannes Lions, to drive growth throughout the marketing industry.
The forum provides chief marketers with exclusive opportunities to collaborate with a community of peers from around the world to help lead the industry, and their brands, forward.