The CMO job has become a marketing job, a brand strategy job, a chief digital officer job and an innovation job. It’s really hard to juggle all of those. Several top CMO departures in recent weeks point to the evolving…
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Positive Impact on Society & Sustainability From their June 2016 launch at the White House, #SeeHer is changing how women and girls are portrayed in media. Their proprietary measurement tool is the industry standard for identifying and eliminating unconscious bias…
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Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure…
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CMOs are under growing pressure to deliver results quickly, not just regarding siloed metrics like brand awareness and affinity, but on overall company goals such as sales, profitability, and shareholder value. A new study points to improving the customer experience…
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United by a common vision for the impact that marketing can have on our world, Growth Council members are addressing the most critical issues of our time, stimulating exponential growth, and inspiring unprecedented action. Join us in Orlando, Florida on…
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Congratulations to the CMO Growth Council leaders who made the Holmes Report’s Influence 100 list of marketers who have the most clout, in terms of their personal voice, their senior counsel to powerful CEOs, the status of the companies they…