A year after the Association of National Advertisers joined forces with the Cannes Lions festival to help “marketers take their industry back,” they were back at Cannes to refine their priorities going forward. The joint CMO Growth Council initiative has…
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The Global CMO Growth Council, created by the ANA and Cannes Lions last June, met once again this year at the 2019 Cannes Lions International Festival of Creativity. This time, their focus was on turning global leadership into action. Download…
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SY Lau, chairman of Group Marketing and Global Branding at Tencent, and George Hammer, chief content officer at IBM, discuss why they are part of the CMO Growth Council with CNBC at last week’s Cannes Lions. Watch the video here.
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WARC covers the essentials of the important conversations that the marketing leaders of the CMO Growth Council covered at Cannes Lions this past week. ” Where the role of a brand’s marketing chief was once simply to build awareness of…
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Congratulations to the Forbes’ World’s Most Influential CMOs of 2019, including many of the CMOs on the CMO Growth Council! ” In this year’s World’s Most Influential CMOs report, we look beyond the noise, beyond the Twitter followers and the speaking…
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It’s been an exciting and productive week at Cannes Lions with the CMO Growth Council! These marketing leaders from around the world have been gathering to discuss the opportunities and challenges of the changes that marketing is going through, with…