Most marketers realize the customer is their most important audience. However, many marketers seem to have forgotten about a second — almost equally important — audience: their CFO. In this in-depth report, LinkedIn’s B2B Institute breaks down the ways that…
On Thursday, June 25, 2020, as part of Cannes LIONS Live, leaders of the world’s top brands met in private to agree on clear and decisive mandates that they will implement to transform the global community of chief marketers into…
ANA and Top Advertisers Endorse Strategic Initiatives, Including an Upfront Marketplace Shift to Calendar Year Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes…
The past few weeks have provided us with a strong awakening to the inequalities that exist in our country, in our workplaces, and in our industry. We realize if want to move forward as an industry, we must embrace equality…
On Friday, June 26, the Global CMO Growth Council at Cannes Lions “Lions Live” wrap up reviews the Council’s latest commitments, and how they could and should define the future of the industry, with special guests representing the best of…
ANA Chairperson of the Board and P&G Chief Brand Officer Marc Pritchard recently noted at a Sustainable Brands Conference that actions mean a lot more from marketers than words. “The days of my thoughts and prayers are with you as…
