By Matthew Schwartz The coronavirus pandemic continues to have a dramatic impact on the marketing landscape. CMOs face myriad challenges, from shrinking budgets to moving to a digital-first marketing strategy to creating more virtual programming. But amid the turmoil, CMOs…
In June, leaders from the world’s top brands agreed on clear and decisive industry mandates.Now, broken out into four teams reflecting the growth priorities of the Global CMO Growth Council, leaders have assembled to refine their desired outcomes so that…
Americans Brace for Another Lockdown, Prepare for Kids at Home this Fall but Hopeful for a Vaccine In Week 21 of The Harris Poll COVID-19 Tracker fielded July 18th-19th, 2020, we gain a glimpse into consumer attitudes as we approach…
Most marketers realize the customer is their most important audience. However, many marketers seem to have forgotten about a second — almost equally important — audience: their CFO. In this in-depth report, LinkedIn’s B2B Institute breaks down the ways that…
On Thursday, June 25, 2020, as part of Cannes LIONS Live, leaders of the world’s top brands met in private to agree on clear and decisive mandates that they will implement to transform the global community of chief marketers into…
ANA and Top Advertisers Endorse Strategic Initiatives, Including an Upfront Marketplace Shift to Calendar Year Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes…
