At this year’s CES, leaders from the Global CMO Growth Council (established by the ANA and Cannes Lions) got together for a quick review of the progress we have made, identified opportunities for additional collaboration, and agreed on actions we…
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We brought together a select group of leading CMOs from around the world to share first-hand knowledge and experiences on how they are using data and technology to positively impact the growth of their brands. Data should fuel, not restrain,…
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Marcel Marcondes, US CMO at Anheuser-Busch, and CMOs from leading brands met for an important group discussion on driving growth through brand innovation. They reviewed case studies and best practices that CMOs are deploying now to adapt their brands to…
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Explosive growth in marketing technology has led to an impossibly complicated ecosystem. With a void of common standards and best practices, marketers are confused. The goal for the Global CMO Growth Council meeting at Mastercard was to identify the most…
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What do you need to know about marketing data and technology right now to grow your brand? What is the role of today’s CMO? Do we need to reframe marketing? These are the questions that set the discussion at a…
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On Wednesday, January 15, 2020, a select group of leading CMOs shared first-hand knowledge and experiences on how they are using data and technology to positively impact the growth of their brands. Data should fuel, not restrain, growth. Most senior marketers…