The ANA’s new global initiative is aimed at tackling marketing’s on-going talent crisis head-on. Designed to inspire talented and diverse university students to choose marketing as a career, the multi-tiered campaign, dubbed “Best Jobs Ever,” is making an impact.
Elizabeth Rutledge, CMO at American Express, and a select group of the global community of CMOs met at this CMO Growth Council working group at ESPN to take the campaign to market marketing to the next level.