The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at nprimola@ana.net

After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded.

The focus of this planning isn’t just about consumers, but also the ecosystems within which each company operates.

Leadership Coalition partner WARC reviews next steps. Download the report here.

Back to ANA Global CMO Leadership Coalition on COVID-19