The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at nprimola@ana.net

Over the last two weeks, both consumers and advertisers have had to reassess their new normal and adapt based on circumstances out of their control. With increased eyeballs on platforms across the media system, there are opportunities for advertisers to reach their consumers regardless of the content.

Xander has compiled a report to help understand this new normal. Download the report here.

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