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While the pace of change during 2020 has been dizzying– pandemic-induced e-commerce, work-from-home, and politics – the time for racial equity is long overdue.

This Guide, edited by Kai D. Wright, offers research, inspiration, and advice on how to exercise brand accountability. Ultimately, it is a quick-start foundation for ethically activating Black Lives Matter to be relevant among, and resonate with, diverse communities by creating a new growth imperative based on their empowerment.

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