Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization’s top priority.
It can be hard to keep up.
To help, here are six unmistakable trends for CMOs and their teams to consider right now when planning for 2020 and beyond, from ANA’s Forward.