There is zero tolerance for any brand being part of criminal-related activities. Today’s technological underpinnings introduce subversive elements that can undermine brand safety and enhance the opportunities for the theft of a brand’s precious media investments. ANA’s 2019 plans include:
Today’s technological underpinnings are vulnerable to subversive elements that can undermine brand safety and expose opportunities for the theft of a brand’s precious media investments.
- The ANA is the founding stakeholder of the Brand Safety Institute, to which ANA members have free membership.
- The ANA plays a key role in the Global Alliance for Responsible Media (GARM), designed to make brands safe through a global collaboration with platforms, marketers, and agencies.
The ANA is committed to winning the war on ad fraud as evidenced by the multiple ANA White Ops studies and our founding stakeholder’s role in the Trustworthy Accountability Group. Furthermore, the use of targeted and MRC-accredited fraud-fighting organizations, as well as SIVT accreditation with Google, Facebook, and other platforms, is significantly driving forward progress.