12 Point Growth Agenda

Data & Technology

Summary

The intersection of data and technology represents one of the most powerful opportunities to get close to customers and impact growth strategies. Key 2019 Plans include:

• Launch a global ANA Marketing University for data and technology that includes two core communities: o Global CMO Leader Group to define core business growth strategies that leverages tech and data o Global MarTech Leader Community to support CMO’s to better understand how to integrate tech and data into core business building strategies

• Establish the Privacy Coalition – an industry coalition designed to create a national set of rules and regulations that can be legislated at the federal level. This would pre-empt the exploding slate of state legislation and give the US much needed standing in the global privacy focused community.