12 Point Growth Agenda

Brand Innovation, Creativity & Experience

Summary

Brands are the cornerstone of our marketing ecosystem. Digital transformation, creativity, innovation, and technology all have enormous implications for building brands and growing businesses.

We can electrify future focused pathways to leverage innovative marketing platforms. We have strategically connected ANA’s Marketing Futures Program with the Growth Council and curate a library of world-class case histories – developed specifically for CMO’s.

We will create playbooks that will helps CMO’s structure their organizations as engines of innovation and creativity that drive enterprise business growth.