News & Resources

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Our inaugural CMO Executive Forum featured a preview of exclusive data from Harvard University‘s Center for American Political Studies and The Harris Poll. Harris Poll Chairman Mark Penn, renowned architect of successful political campaigns, shared his perspective on the election’s outcome and participated in Q&A discussion about future implications for marketers.

CMOs need research-informed marketing strategies best aligned with a more politically charged and emotional post-election landscape.

Download the full presentation from our resources page.

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