The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at nprimola@ana.net

May 4th, 2020

Insights from the Harris Poll for Post-COVID Planning

Presented during the last meeting of the ANA Global CMO Coalition on COVID-19, the Harris Poll study, “Restore, Remake, and Re-imagine: Attitudes, Values and Lives – Moving Forward,” provides insight into the macro socioeconomic and life in the American household, as well as the role of marketing in reopening the economy following the COVID crisis.

Click here to download.

Back to ANA Global CMO Leadership Coalition on COVID-19