The new leadership agenda

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition.

To participate in the Coalition, please contact Nick Primola, EVP, Head of Industry Leadership and CMO Practice, ANA, at

Here are some examples of how marketers and brands are adapting their messages in the wake of the COVID-19 global pandemic.

Ford: Built to Lend a Hand
Viacom & Ad Council: #AloneTogether
Guinness: St. Patrick’s Day Message
BBDO: Your Home
IKEA: Stay Home
Budweiser: One Team
Back to ANA Global CMO Leadership Coalition on COVID-19