In June, leaders from the world’s top brands agreed on clear and decisive industry mandates.Now, broken out into four teams reflecting the growth priorities of the Global CMO Growth Council, leaders have assembled to refine their desired outcomes so that they are:
Specific and practical – can be accomplished with relative ease – in a practical straight forward way, by CMOs themselves.
Game changing –must deliver maximum impact consistent with the full, combined influence of the global CMO Growth Council.
Scalable – able to achieve critical mass, globally.
Conclusive – challenges will be solved in totality (versus a year-over-year incremental improvement).
Enduring – leverage corresponding existing business machines, or build new ones, to ensure the solutions become an enduring part of how business is done moving forward throughout the industry.