Join AIMM and take full advantage of resources on multicultural marketing. More than 100 companies have joined AIMM – learn how you can join in a way that works for your company.
As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM) is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African-American, Asian-American, LGBTQ, and non-multicultural segments. Together, this working group of industry leaders is focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing in order to legitimize connections with consumers and, in turn, maximize business growth.
Consumers want to be seen, to be reflected, and to be respected. Brands have an opportunity to make lasting connections by doing more than scratching the surface with targeted consumers. Diverse casting is a start, but it’s time to go further, to touch the heart with insights that are relevant and resonant, with an emphasis on what unifies us and what makes us unique.
Consumers are telling marketers to “show us that you know us.” Consumers are urging marketers to SEE ALL. Expand your brand’s worldview so you can experience brand growth.
It’s time to #SeeAll. See All the ways we live and love. See All the ways we celebrate and fascinate. See All of our preferences and concerns. See All of us — who we are and who we can be.
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