For the third year in a row, the ANA has published a benchmark report on client-side marketing diversity. Diversity discussions are nothing new, even within the advertising and marketing industry. As the saying goes, “You can’t manage what you can’t…
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While the pace of change during 2020 has been dizzying– pandemic-induced e-commerce, work-from-home, and politics – the time for racial equity is long overdue. This Guide, edited by Kai D. Wright, offers research, inspiration, and advice on how to exercise…
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With “Driving Growth” at its core, the Global CMO Growth Summit brought the largest ever gathering of CMOs together for one purpose: To take collective action to accelerate economic growth and advance societal good. On October 19, 2020 – the…
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Join AIMM and take full advantage of resources on multicultural marketing. More than 100 companies have joined AIMM – learn how you can join in a way that works for your company. As an arm of the ANA, the Alliance…
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As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand…
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In 2016, the Association of National Advertisers (ANA) launched SEEHER, a movement for increasing accurate portrayals of women and girls in marketing, advertising, media, and entertainment. SEEHER developed GEM™ (Gender Equality Measure™) to uncover unconscious gender bias in advertising and…